How we scaled revenue by 1.25x while improving ROAS by 15% in just three weeks.

We ran separate campaigns for each business goal, focusing on testing one idea at a time. This helped us use the flexible ad format more effectively.

We focused on one product per campaign to make scaling easier.

Gradually increased the budget step by step (up to 15 times!) in three weeks, ensuring we kept profits in check.

We tested three different video styles with the same message to see what worked best.

Then, we flipped it—using the same video but testing three different messages.

This gave Meta enough choices to find what caught the audience’s attention.

We created special metrics to measure how people interacted with the ads:

• Hook Rate: How many people stopped scrolling to watch the ad.
• Hold Rate: How long they kept watching after the first few seconds.
• Engagement Rate: Likes, comments, clicks, and shares.

We linked viewer engagement to key results like:

• How much it cost to add an item to the cart.
• Purchases made.
• Overall return on ad spend (ROAS).